About us

About

Amr is an architect-turned creative director and designer who blends technical rigor with a strong visual storytelling mindset. With roots in architecture and interior design, his work now centers on crafting distinctive visual identities and digital experiences across brands and platforms.
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Who Amr Is
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Amr brings an architectural way of thinking into the creative world, using structure, proportion, and spatial awareness to inform brand, graphic, and UI/UX design. This engineering and architecture background gives him a solid foundation in problem solving, systems thinking, and detail-oriented execution.

Creative and Design Focus
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Today his primary focus is on creative direction, branding, and visual design, from concept through polished delivery. He moves comfortably between architecture-inspired concepts and contemporary digital design, creating cohesive visuals that feel both intuitive and memorable.
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How He Works
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Amr approaches each project like a well-planned space: starting with a clear concept, then building layered visual systems that support user experience and brand goals. This method allows him to balance aesthetics with function, ensuring every design decision has a clear purpose.

Amr Adel — Founder

About

Amr Adel — Founder

We help brands grow by making the complex simple and the simple interesting and scalable.

Branding & Strategy

The growing complexity within organizations, markets and society has made building a powerful brand more challenging than ever. We help you develop the structures, strategies and stories needed to fight complexity and build a brand that is simple to understand and interesting to engage with for all stakeholders.

‍Brand Research
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‍User and Market
ResearchStakeholder
Interviews
Brand Audit
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‍Brand Strategy
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‍Brand Platform
Brand Architecture
Brand Positioning
Portfolio Strategy
Offering Strategy
NamingNarrative and Storytelling

Brand Design

Design has the ability to transform complex ideas, values and products into intuitive and coherent brand experiences. We help you design your brand so that it's simple to understand and interesting to engage with across all touchpoints. All while setting you apart from the competition.

Brand Design
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Visual Identity and Design
System Verbal Identity and Tonality
Art Direction
Illustrations and IconsFilm and Photography
Motion Design
UX and UI
Typeface
Packaging Design

Brand Asset Production

In an always-on world, brands often need more content than they can produce. We help you transform the complex task of brand asset production into a simple workflow with our scalable production set-up that can handle on-going production, adaption and management of 1-100.000 brand assets.

Brand Asset Production
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Digital and Print Design
Motion and 3D Design
UX and UI Design
Presentation Design
Digital Development
Copy writing
Photography and Retouch
SoMe ContentAdaptions

‍Production Workflow
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Workflow Analysis
Workflow Design and Set-up
Workflow Advisory

‍Talent and Staffing
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‍Long and Short Term Staffing (Project Management and Design)

Mobile Apps & Websites

In today's fast-paced digital world, maintaining a competitive edge requires a relentless output of high-quality, perfectly adapted content across all your web and app interfaces. We transform the complex, demanding task of digital asset creation—from initial concept to final deployment—into a simple, scalable, and efficient workflow. We manage the ongoing production, adaptation, and delivery of 1–100,000 required web and app assets.